At Graco and Baby Jogger, we are committed to helping families and the planet thrive. In a step towards a more sustainable future, we’re thrilled to announce our new partnership with Rebelstork—a trusted platform that specializes in the returns recommerce industry for baby gear. Rebelstork provides a unique marketplace for high-quality, open-box and overstock items, connecting parents who value sustainability and affordability with gear they can rely on.

“Our collaboration with Rebelstork aligns with our commitment to environmental stewardship, offering families a responsible option to purchase open box, high-quality baby gear. Rebelstork, as a certified B-Corporation, enables us to extend the life of our products responsibly, giving families access to brands they trust, while reducing waste and contributing to a circular economy in baby gear.”

 - Mike Rohrer
Global Quality Director for Graco and Baby Jogger.

5 Reasons We’re Excited to Partner with Rebelstork

1. Supporting a Circular Economy—By partnering with Rebelstork, we’re extending the lifecycle of open-box Graco and Baby Jogger products. This alignment with a circular economy—where items are returned, resold, and kept out of landfills—helps us make strides toward reducing waste and supporting eco-conscious parenting choices.
2. Bringing High-Quality Gear to More Families—Every family deserves access to safe, reliable baby gear. Rebelstork’s commitment to quality inspection means families can trust that they’re purchasing items that meet our high standards for performance. Through this partnership, we can expand our reach, making Graco and Baby Jogger products available to families who are prioritizing quality.
3. Reducing Our Environmental Footprint—The benefits of a reduced environmental impact resonate strongly with us, and Rebelstork’s expertise in recommerce helps us achieve this. By selling items that are open-box and overstock, we’re significantly lowering our environmental impact. This partnership is an important step in our sustainability efforts and in our mission to reduce our carbon footprint on a global scale.
4. Increasing Value for Consumers—With Rebelstork’s selection of open-box and overstock products, families can enjoy the brands they trust at an amazing value. This partnership enables Graco and Baby Jogger to bring more value to our customers, whether they’re buying them new or choosing recommerce options.
5. Supporting a Trusted Partner in Baby Gear Recommerce—Rebelstork has built a reputation for quality and reliability within the baby gear recommerce space. We’re excited to partner with an organization that shares our dedication to high-quality products and family well-being.
   
   

Shop Graco x Rebelstork here.

To learn more about The ReLuvable™ program click here.